
Lisa and I met about 8 years ago when we were both NYC residents. I remember coming across her wonderful Cocoa Crayon website and calling to place an order for a baby gift. We got to talking and before I knew it we were arranging photo shoots of her girls, and once Conner arrived, playdates. She was a big inspiration to me when I was starting my business and even though she has moved to California, we will still keep in touch. Because Lisa makes ordering through her SO easy, I always order baby gifts for my long distance friends from her (which arrive beautifully wrapped, with a gorgeous note) and often add in few extra items for myself. I’ve also purchased ALL of the boy’s Dwell bedding through her. Lisa’s helpfulness, attention to detail and customer service is unparalleled and keeps me coming back every time I need something special. A few of my favorite items include:
Wallcandy Arts Wall Decals, I especially love these polaroid-style frames

Lafco Candles

French Bull Melamine Tableware

Swoop’s Play Mat/Toy Bag

A variety of Dwell items including bedding, towels and toy storage

A little bit about Lisa and Cocoa Crayon…
How long ago did you launch Cocoa Crayon?
I started Cocoa Crayon in 2003.
What gave you the idea?
I have always had a passion for cool, modern, unique things. When I had my first daughter in 2001, that passion naturally transferred to cool, modern, unique things for babies and young children.Some of the best baby gifts I received were from friends in Australia, England and Italy. They were things that weren’t available here in the United States. Similarly, there were great things for babies and kids here in the United States that I knew weren’t available elsewhere. People were starting to shop more and more on the Internet, but traditional shopping cart sites didn’t (and still don’t) allow for much flexibility with how things are wrapped and where things are sent when ordering numerous items. And it’s impossible to find a US website that will ship anywhere in the world. I created Cocoa Crayon to fill that void. I do beautiful gift wrapping that is no charge. I ship anywhere in the world and I am totally available by phone or e-mail to offer assistance with selections when needed.
What did you do before Cocoa Crayon?
I had careers in marketing and advertising and then moved into editorial work for Condé Nast for many years before starting Cocoa Crayon. These previous roles were ideal platforms to jump into e-tailing from.
How do you find all of your amazing products?
Various sources. Searching on the Internet and trade shows are a big part of it. New designers send me their product information all the time. But one of my favorite sources is from customers. I have customers e-mail me regularly to let me know about something really great that they received as a gift or found while travelling somewhere that they think would be a good fit for Cocoa Crayon and I always really appreciate that.
What do you enjoy most about Cocoa Crayon?
I get to speak with interesting people all over the world and help them in making the perfect purchase whether it’s something for them or a gift for someone else. I truly love everything that I sell on my website so what I do is true to my heart.
What do you think is most important to Cocoa Crayon’s success?
Offering stellar customer service, being meticulous about details and communicating well. Over the years, I’ve had customers ask for some pretty tall orders and I always do my best to be a “yes” gal. I’ve chased UPS trucks down the street to get something to someone in a pinch. I’ve driven miles to someone’s house to help with birthday gifts for their child’s party. But it’s never a pain – it’s my pleasure as I’m just wired that way. I love helping people.
Do you have any plans for Cocoa Crayon in the future?
I sure do! Cocoa Crayon will be expanding in the next few months. The best way to stay informed and in the loop on all the exciting news is to “like” Cocoa Crayon on Facebook and/or e-mail (lisa@cocoacrayon.com) me requesting to be added to my e-blast list. That way, you’ll be the first to receive special offers and exciting product news.
LISA IS OFFERING 15% OFF ALL PURCHASES FOR MY READERS THROUGH 3.15.12.